Proudly promote Mauritian know-how by strengthening local industry and actively reducing reliance on imports
The voice of local industry
The Made in Moris label stands for the quality and expertise of Mauritian craftsmanship. Created in 2013 to promote local industry, it is now a key pillar of a broader strategy to boost local production, drive competitiveness, and ensure the long-term strength of our industrial network.
Chosen by Mauritians, the label’s name itself is a tribute to our multilingual identity and reflects the cultural richness of our island. Its iconic tagline, “Ena nou lame ladan!”, carries a deep sense of national pride and a call for unity and collective commitment.
Today more than ever, Made in Moris has grown into a powerful and unifying network, that connects people, values and purpose.
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Over 450 Mauritian brands, each with its own unique story
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Eight business sectors that reflect the richness and diversity of our economy
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Thousands of Mauritian consumers who choose local excellence every single day
A connected ecosystem - AMM
and Made in Moris
Progress
Since 1995, AMM has embodied a powerful collective dynamic serving the local industry. Today, around 250 companies, from small businesses to major groups, form a unique ecosystem of collective intelligence in Mauritius. Together, they are building a strong, resilient, and sustainable national industry. The Made in Moris label, launched in 2013, amplifies this movement. It celebrates local production, strengthens social cohesion, and drives the circular economy. With this unifying force, AMM positions Mauritius as a leading industrial hub, ready to meet today’s economic and environmental challenges.
Innovate
Innovation drives AMM’s strategy. Through the Made in Moris label, the association promotes a new value chain built on quality, traceability, and local roots. This movement goes far beyond certification. It highlights collective intelligence and Mauritian know-how. Certified companies meet strict criteria co-designed with SGS to answer the growing demand for responsibility. By supporting innovative local production, AMM steers the industrial transformation of Mauritius while fostering the rise of a sustainable, competitive circular economy.
Expand
AMM powers the strategic expansion of the Mauritian manufacturing sector. By strengthening regional partnerships with ADIR (Réunion) and SIM (Madagascar), the association helps build an innovative regional value chain. These collaborations encourage exchange, learning, and industrial synergies. Through the Made in Moris label, AMM also drives international recognition of local production by showcasing Mauritian excellence.
Represent
AMM stands as a key voice for industry with both public and private decision-makers. With an influence strategy built on dialogue, advocacy, and concrete action, the association defends the interests of the manufacturing sector. It works to shape an economic environment that supports competitiveness and industrial sovereignty in Mauritius. In 2013, AMM launched the Made in Moris label to respond to the challenges of trade liberalisation and to strengthen import substitution. Since then, it has embodied a structured and determined voice, placing local industry as a pillar of national economic development.
Lead
AMM drives an ambitious action plan built on four pillars: training, advocacy, dialogue, and representation. This integrated approach steers the industrial transformation of Mauritius with impact and coherence. By bringing together companies and institutions under a shared vision, the association supports economic and environmental shifts. The Made in Moris label anchors this strategy, shaping a consistent and sustainable ecosystem. With a direct contribution of 12.3% to GDP in 2024, the manufacturing sector, guided by AMM, proves its strength in creating value and reinforcing the nation’s productive independence.
Train
Training means investing in the future. AMM places skills development at the heart of its mission. It helps companies transition toward a more competitive, sustainable, and responsible industry. Training embeds these values into the daily practices of businesses. By strengthening human capacities across the manufacturing sector, AMM fosters a new generation of entrepreneurs and professionals ready to carry forward an innovative and resilient Mauritian industry.
For any business, joining this dynamic community means stepping up as an active player in Mauritius’ economic transformation. Being part of Made in Moris is a commitment to:
Choose sustainability by consciously supporting local manufacturing, sourcing, production, and jobs, while committing to five United Nations Sustainable Development Goals
Rethink production, distribution, and consumption methods to build a more sustainable future
Promote innovation by trusting in the talent and the craftmanship of Mauritian people
For consumers, choosing a product with the Made in Moris label means:
- Supporting local industry and Mauritian SMEs, and by extension, contributing to the national economy
- Choosing a label of excellence, rooted in quality and authenticity
- Embracing the role of a responsible consumer by favouring short supply chains and fuelling the circular economy
